I ran across an article this past week and thought you might find it interesting. Even the very offline service of Dog Washing is going online – check it out!

If you have a business and haven’t got a website on the Internet, you’re pretty much crazy. I don’t want to sound judgmental but you must be either really behind the times, or just plain scared to get yourself onto the Web. If it is the latter, the fear is an irrational one, having a website is only going to do great things for your life.

Have you seen how many computers there are in the world today? Look at how much they’ve now been integrated into everyday human culture and society. Everywhere you go there are Internet cafes and computer retailers, people with mini-computers on the train, or laptops at the local park (receiving wireless broadband Internet). If you can’t see, hear, taste, smell, and feel the opportunity in having a website for every one of your potential customers to visit, you must be catatonic, drunk, or insane. If you truly do fall into one of these three categories, I’m really sorry, but if one day you do find a balanced state of life again, please check out the Internet and see what it is doing for people all around the world.

OK, let’s give you an example of how this works. Say you own a small dog washing business. You’ve got a good client-base built simply from an advertisement in the Yellow Pages and from people seeing your shopfront on the street. You make a good living, so why would you want or need to get a website?

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One of the major keys to making money with an online pet business is by developing your own Pet Specific Theme Sites or Niche Sites. I have heard it as both of these and also as the phrase “Community Building.” No matter what you call it, the principle is the same. If you want a successful business online, you have to become valuable to your visitors.

When other pet owners think of a certain subject, whether it be Labradoodles, ferrets, tropical fish, etc., you want them to think of you. For example, when you think of books online, what comes to your mind? For many of us, it is http://www.amazon.com because they have a made a name for themselves in this area.

When prospects visit your site, is it valuable enough to them that they stop and bookmark it? Do they continue to visit your site week after week? Whenever they want to know about __________, do they visit your site?

Too many pet related websites are either one quick sales presentation and it’s over, or one long rambling pet love fest with no way to monitize the visitors. If you can’t convince your visitors of your value in your targeted market, then you will not ever reach your goals in your online business.

Below is a quick 7 step system to help you develop your “Pet Specific Theme Site” online!

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