Tuesday, June 19th, 2007 at
12:39 am
A new article published in Progressive Grocer further show the trends toward all-natural, holisitic products.
“Alternative pet foods are emerging as the primary beneficiaries of the recent pet food recall crisis, and could enjoy double-digit growth rates over the next two years as traditional mass-produced foods suffer from the perception they might be less safe, according to a new study by market research firm Packaged Facts.
“Billions of dollars in pet food brand sales are now up for grabs as a result of the pet food recall crisis and its ongoing effects as consumers seek out safer, higher quality foods for their pets,” noted David Lummis, senior pet market analyst at Packaged Facts. “This is a highly emotional issue for many pet food companies, with many now actively reexamining and restructuring their operations as a result of the recall.”
Indeed, Packaged Facts estimates there will be a brand shift in the market worth $1.3 billion to $4.3 billion in pet food sales, given that the brands used by approximately one in six pet owners were part of the recall”
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Tuesday, June 5th, 2007 at
3:10 am
The latest edition of PPN has a page 4 article written by David Lummis (pet market analyst for Packaged Facts). He sees the pet food recall disaster as cutting to the core of the pet industry.
“…what’s been moving pet food sales forward is marketers’ success in trading consumers up to higher-priced food touted as top quality.”
He then goes on to show that many of these “super-premium” brands were made in the same facilities as the tainted brands…
Here are some super-premium holisitic pet foods NOT involved in the recall – either ingredients or manufacturing facility. Untainted Pet Foods
Sunday, June 3rd, 2007 at
6:41 pm
I just received my advanced copy of the June edition of Pet Business Magazine and it has a great 4 page article written by Jane Bick, DVM the new product development guru at HealthyPetNet.
She quotes packaged facts data that shows sales of natural/holistic dog and cat foods topped $520 million in 2005 — with sales of over $1 BILLION projected by 2010.
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