Archive for the ‘Featured Post’ Category

Create Content to Drive Sales

By Doug Bertram • Jan 29th, 2008 • Category: Featured Post

I reviewed a site last week for one of my larger personal coaching clients - a successful online wholesaler with a tight Ferret niche.
 
Their ‘cleanly designed’ main content site has only 12 pages in total.
 
Two of those pages were the obligatory “About Us” (i.e. about them) information, and an additional page was a Contact form with very little text on it.
 
Leaving 9 “Product” pages (segmented into categories)… all rather sad little pages that listed their products — about 200 of them — most with only a single line description per item.