Pet Business 101

The latest edition of PPN has a page 4 article written by David Lummis (pet market analyst for Packaged Facts). He sees the pet food recall disaster as cutting to the core of the pet industry.
“…what’s been moving pet food sales forward is marketers’ success in trading consumers up to higher-priced food touted as top […]

I just received my advanced copy of the June edition of Pet Business Magazine and it has a great 4 page article written by Jane Bick, DVM the new product development guru at HealthyPetNet.
She quotes packaged facts data that shows sales of natural/holistic dog and cat foods topped $520 million in 2005 — with sales […]

Every pet related business should consider offering gift certificates to help expand their customer base.
While gift certificates contribute to only a small portion of overall sales for most pet related businesses, they may pay dividends for years to come because they help lure new customers and keep existing customers coming back for more.
“They are money […]

Pet Blog Profits has been released. I’m planning on completing one new product before circling back and completing 2007 updates for the other products we offer.
I have a new pet industry product launch I have been contracted to complete that will consume all my time through January, but then I’ll be ready to start […]

Pet Blog Profits has been released!Current customers of the Bake-A-Dog-A-Bone Resource Guide are receiving an offer via email right now to get this timely new course pet business profit plan for a massively reduced price. If you are a current customer of Bake-A-Dog-A-Bone… look for that email.
If you don’t currently have the Bake-A-Dog-A-Bone resource […]