Pet Food Concerns to Drive Double-Digit Growth in Alternatives
By Doug Bertram • Jun 19th, 2007 • Category: Pet Business NewsA new article published in Progressive Grocer further show the trends toward all-natural, holisitic products.
“Alternative pet foods are emerging as the primary beneficiaries of the recent pet food recall crisis, and could enjoy double-digit growth rates over the next two years as traditional mass-produced foods suffer from the perception they might be less safe, according to a new study by market research firm Packaged Facts.
“Billions of dollars in pet food brand sales are now up for grabs as a result of the pet food recall crisis and its ongoing effects as consumers seek out safer, higher quality foods for their pets,” noted David Lummis, senior pet market analyst at Packaged Facts. “This is a highly emotional issue for many pet food companies, with many now actively reexamining and restructuring their operations as a result of the recall.”
Indeed, Packaged Facts estimates there will be a brand shift in the market worth $1.3 billion to $4.3 billion in pet food sales, given that the brands used by approximately one in six pet owners were part of the recall”
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